The Chinese word Gu means Valley, Ge means Song or Singing. To sing and to have the energy extended, to have the song heard in a big way, one should stand on high ground, on top of a mountain or on top of the Great Wall, not in a valley. A valley means one is confined and trapped.
Things always begin on the information level, moves to the qi-energy level and than on to physical manifestation. What happened today for Google was already determined when it chose its Chinese name four years ago.
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